Sometimes you’ve got something that you want to write down but you just can’t seem to get it out. Sometimes it’s hard to focus and get your blog game on. But there are always things that you can do to step up. So let’s dig in.
Write At The Right Time
Everyone has a different time that they’re super productive. Some people are morning people. I call those people sociopaths. Some people are night owls. Those are my people. But the idea is that you really shouldn’t force it. Write when you feel like writing. If you’re really a writer, you will absolutely find your groove, if you just let it happen.
So how do you figure out the best time to write? Well, you need to try writing at different times. Set aside a few blocks at different times and give it a try. If you’re really dragging along or can’t seem to focus, then that’s not a good time for you. Keep trying until you find that sweet spot. The idea of a 9-5 workday is not only entirely arbitrary, but it doesn’t work so unless you’re farming, don’t use a system that really only works for agricultural work.
Tune In or Tune Out
Some people work really well with music, the TV on the in background or the subtle hum of a good coffee shop. Others require absolute silence and have to retreat to Superman’s Fortress of Solitude to get anything done. Some people want to be one when they’re really the other. Figure out who you really are and stick with it.
Some people say things like, “I’m really good at multitasking” when they should really turn off Netflix and get to work. Some people say they need complete silence when they could really stand to listen to some disco and shake their moneymaker. Try things out. Mix things up. Figure out what makes you tick.
Dance With The One That Brought Ya
I’m able to write very quickly and very efficiently. Once I’ve figured out what I’m going to write about, I can basically hammer out 1000 words in an hour or less. Now, part of that is that I’m a pretty fast writer and I’ve figure out how to type very quickly with just a few fingers. But the bigger part is that I know what I’m talking about.
You’ll never see me blog about infosec or coding or fashion because I don’t know anything about those things. It takes a lot of research to get comfortable with a topic. Obviously that’s a different story when I’m writing on behalf of clients, but when I’m writing for my own blogs, why would I put myself through that. There’s nothing wrong with learning new things. That’s great. But you need to write as the professional, as the expert. No one is going to believe I know anything Jamberry nails unless I do a whole lot of research. So I don’t. Instead I blog about the things I’m really great at.
Use Your Indoor Voice…Or Outdoor Voice…Whatever
I think one of the things that really slows people down is when they try to figure out the tone or the voice of their work. I have people ask me how to establish their voice. It’s very simple. Say what you want to say. Now right that down. “Isn’t that oversimplifying things, Mike?” Nope. I don’t have a writing voice and a speaking voice. I have a voice. I use the same words and the same cadence. I stress the same words. And when you see me capitalize a word, that’s because THAT is exactly how I would say it.
In the beginning, it might even be worth your while to physically dictate what you want to write. Using a dictation app means you’re never going to fudge a word and go with a word just because you think it sounds good if it doesn’t come naturally to you. If you wouldn’t say a word, don’t write a word. Just be you.
Blogging, and writing in general, is about taking all the things that are in your head and sharing them. Sometimes it feels easy and sometimes it feels very hard. But in the end, you just need to take the words and ideas out of your head and put them on paper. Don’t make it more complicated than that. Find the time that you’re most excited about writing, establish a mood and atmosphere that is the best for your writing and then write about what you know, using your own voice.
Now go write something.