2016 Session Description: Balancing Your Blog

Heather Clarke (LaptopstoLullabies.com)

In an industry that’s crawling with sponsored posts and reviews, genuine posts sometimes seem few and far between. How can you monetize your blog and enjoy the perks of influencer campaigns while still creating heartfelt content that resonates with your readers? It’s all about balance.

5 Word Description:

Examples of blogging successes, failures.

Presenter Bio:

heather-clarkeHeather Laura Clarke is an award-winning journalist, columnist and blogger who grew up in Halifax and moved out to the country a few years back to channel her inner Laura Ingalls Wilder. Her writing appears across North America in newspapers, magazines, and websites like BuzzFeed and the Huffington Post. She’s been blogging since 2009 on LaptopsToLullabies.com about her chaotic life as a work-at-home mom with too many granola bars in her purse.

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