2016 Session Description: How Blogging Supports the Growth of your Business

Mary Jane Copps (thephonelady.com)

What is the true value of writing a regular blog for your business? Why should a blog become a priority when there are so many other things that need to get done?

Mary Jane Copps, The Phone Lady, started her business blog in August 2009 as an experiment. A former journalist, the idea of a weekly “column” held appeal but … would there be a return on the investment of time and energy?

The result can only be described as abundance. The blog has not only generated revenue, but firmly established Mary Jane as an expert in her field (which has drawn amazing media attention) and created tremendous loyalty from her followers. It has also opened up surprising opportunities for collaboration and growth.

While it is definitely a big commitment to create a weekly post, its value exceeds the effort it requires … and it can for your business too! Come to this session to learn the how and why of creating a business blog.

5 Word Description:

Specific Business Blogging Strategies

Presenter Bio:

mjc-photo-by-rebecca-clarke-for-blogjamMary Jane embraced her alter ego – The Phone Lady – in 2006 and has worked with over 10,000 individuals improving their phone communication skills.

She’s been profiled as a communications expert by the Wall Street Journal, National Post, The Globe & Mail, CBC, CTV, Global and in a very silly skit on This Hour Has 22 Minutes! She is the author of The Phone Book: Essential Telephone Communication Skills, and has been writing a weekly blog since 2009.

She recently received the national 2016 BDC Mentorship Award through Futurpreneur Canada for her work with young entrepreneurs, helping them grow their businesses.

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