2016 Session Description: Monetizing Your Blog

Colleen O’Dea (Curtains are Open), Gillian Wesley (The Local Traveller) and Laura Snow (My Life in the Sun)

Colleen from Curtains are Open, Laura from My Life in the Sun and Gillian from The Local Traveler will take you through the different options that exist for making money off of your blog and social media accounts. You’re already a social media influencer, so why not leverage your influence to make money off the time you’re spending online. Topics covered will include ad revenue, sponsored blog posts, paid social media interaction, the value of complimentary products and services, hosting twitter parties and hosting giveaways. The session will be casual and you will be able to ask questions throughout so you walk away with information relevant to your blog right away.

5 Word Description:

Making money through your blog.

Presenter Bios:


Laura created her blog My Life in the Sun in 2012 as a way to share her family’s activities with her family and friends who live far away. Laura fell in love with writing about her travels and meeting new people online. Laura enjoys writing about food, parenting, healthy living and loves to inspire others to live a fuller life. Laura has worked with many brands including Holiday Inn, Universal Orlando, Royal Caribbean, Ford, Delta Hotels and Shoppers Drug Mart, She has been published in Huffington Post Parents, Urban Mommies, was a blogger for the Destination Halifax Sociable website and is a Superoo for Trekaroo.com.



Colleen began writing her blog, Curtains are Open, in 2011 as a means of working through some big life changes. Curtains are Open has won “The Best of the Coast” for four years as Colleen has pushed herself into the lives of Haligonians through her writing and social media. Curtains is a lifestyle blog filled with stories of life in Halifax, parenting teens, sports, family, friends and inspiration. Colleen is an “open book” with her writing. Her stories will either leave you laughing or crying…there’s no in between. Colleen represents many brands on her blog and is a Brand Ambassador for KIA, Sears Canada and ProEdge Training.



Gillian has always been a bit of a story teller. As a kid, she’d sing long, impromptu stories to her parents the better part of their 13 hour summer road trips. In sixth grade she started writing long, non-sensible, and often futuristic stories about her class mates during English class. By 2010, she found herself traveling the province a lot with her partner, discovering stories they couldn’t help but tell about all the amazing people and places they came across. You’ll find stories of her travels on thelocaltraveler.ca. Now she tells stories for a living, and helps small businesses tell their stories, too. Never in song, but not always in writing. She has been lucky to work with several tourism boards, local businesses, and a few start-ups. She is most proud about The Local Wishlist, a buy-local holiday gift guide that’s been connecting Nova Scotians with locally made gift ideas for the past five years. The 5th Annual Wishlist is launching mid-November, and you can check it out at localwishlist.ca.

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