2016 Session Description: More Than Words: Taking Your Content to the Next Level

Terra Tailleur, (University of King’s College), (Steph McGrath, NATIONAL Public Relations), (Tara Wickwire, NATIONAL Public Relations), (Dave Culligan Video Blogger)

Video. Live video. Gifs. Boomerangs. Audio clips. Instagram Stories. Snapchat. There’s a lot going on! Join us for a conversation about how to take content to the next level by integrating different formats and channels into your stories. We’ll talk about how to plan ahead and collect and create content to distribute in different ways across multiple platforms.

Presenter Bios:

terra-photoTerra Tailleur – Journalism Professor, University of King’s College, Online News and Multimedia specialist

Terra Tailleur is a journalism enabler. She’s an Assistant Professor at the University of King’s College, where she teaches students the wonders of digital journalism. She also advises and mentors communicators at large. She worked in print, broadcast and online over her 20-year career in news. She worked for CBC.ca in Halifax for 10 of those years, holding every role within the web and digital world, from researcher and writer, to multimedia producer and social media curator. She believes in collaboration and experimenting with new ways to produce and package stories.


screen-shot-2016-10-17-at-8-52-29-pmSteph McGrath – Director of Content Strategy, NATIONAL Public Relations

Stephanie has experience building and managing content believers across large, national networks.

Her online odyssey began in 1999 after graduating from the University of King’s College with a Bachelor of Journalism, Honours. That’s when she was tasked with interviewing pop stars and evaluating Britney Spears concerts for Canoe.ca in Toronto. The job opened doors to the dynamic world of digital content and led her to television newsrooms (CityTV), global editorial teams at AOL and MSN and into a life and career creating digital content and strategizing new ways to organize and measure its success at T4G Kick and now, NATIONAL Public Relations.

More importantly, she’s passionate about building talent from within and inspiring her colleagues, direct reports and clients to become the content stars she knows they can be.


tara-wickwireTara Wickwire – Director, NATIONAL Public Relations

With more than 18 years of global branding experience, Tara has a deep understanding of the strategic approach required when developing the key narratives to engage with external audiences and ultimately meet business objectives.

She has led PR Strategy for Gap Inc. brands in Canada and most recently, has worked on programs for McDonald’s, Ford of Canada, Labatt, and Halifax Shopping Centre.

With experience in all parts of the country and a comprehensive appreciation of market nuances, Tara has applied her expertise to create PR tools and programs that drive coverage and return in the new media environment.  She has developed valuable relationships with top tier media over the course of her career, and has built a reputation as a trend and consumer expert, appearing on programs such as Global Morning, CTV Morning Live, Breakfast Television and e-Talk.


dave-culliganDave Culligan – Video Blogger and Digital Strategist

A vlogging sensation and former varsity athlete at Saint Mary’s University, Dave is passionate about the potential of new media and the democratization of filmmaking, through new technologies. He is currently involved in two startups, and provides a wide range of services on a freelance basis, from consulting to video production. He is currently working on his “365” project, in which he creates a 1-minute video each day, and posts it on Instagram and Facebook. Through this project, Dave aims to showcase the amazing places, people, and businesses that exist in Nova Scotia, and to inspire others to see challenges as opportunities.

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